International HLSR Media Kit
The American Brahman Breeders Association (ABBA) invites you to advertise in conjunction with the 2026 International Brahman Show & Sale, held during the Houston Livestock Show and Rodeo.
This premier event attracts thousands of cattlemen, Brahman breeders, buyers, and industry professionals, including a strong presence of international exhibitors and guests. Advertising in ABBA’s official event publications provides direct exposure to the Brahman community through onsite distribution and electronic outreach, maximizing visibility before, during, and after the show.
1. International Sale Catalog
The official catalog for the International Brahman Sale.
- Distributed to the full ABBA membership
- Sent electronically through ABBA’s email distribution
- Available onsite during the International Brahman Show & Sale
2. Official Show Programs
Distributed onsite to exhibitors, judges, sponsors, and attendees.
- Red Brahman Show Program
- Gray Brahman Show Program
Advertising Rates (Per Publication)
| Ad Placement | Rate |
| 1/2 Page Ad | $300.00 |
| Full Page Ad | $500.00 |
Why Advertise with ABBA?
Advertising with ABBA positions your business directly in front of an audience actively involved in the Brahman industry.
- Reach a highly targeted audience of serious breeders, consignors, and buyers
- Gain exposure at one of the most influential Brahman events of the year
- Strengthen your visibility through multiple distribution channels
- Support the promotion and continued advancement of the Brahman breed
Additional Sponsor Recognition
Digital & Email Exposure
Sponsors also receive added visibility through ABBA communication channels:
- Logo placement in ABBA International Show email campaigns
- Recognition in ABBA member newsletters
- Featured listings on the ABBA website event page
- Inclusion in the digital International Sale Catalog distributed worldwide
Deadline
Advertising reservations and artwork must be submitted by: February 11, 2026
Contact Information
To reserve advertising space or request additional information, please contact: Paul Maulsby at pmaulsby@americanbrahman.org
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News personalized to you
The American Brahman Breeders Association is excited to introduce four new email subscription options designed to keep you informed and engaged with the topics that matter most to you! Whether you’re passionate about show results, junior programs, F1 advantages, or international Brahman news, we’ve got you covered.
The Show Report – Stay up to date with the latest show results, highlights, and industry insights from Brahman events across the country.
The F1 Advantage – Learn more about the unmatched benefits of Brahman F1 cattle, market trends, and breeder success stories.
The AJBA Voice – A must-have for junior members and supporters, featuring upcoming events, leadership opportunities, and youth achievements.
The Brahman International Connection – Dive into global Brahman news, export opportunities, and international industry developments.