The Official News of The ABBA | August 2025

From the Desk of Paul Maulsby, EVP of the ABBA

It is my firm belief that every segment of our breed and industry plays a vital role in shaping our success. Whether you identify as a breeder, a marketer, or a commercial cattleman, we all benefit when we acknowledge the importance of each perspective in advancing the Brahman breed.

Two areas I’d like to highlight this season are the strong demand for Brahman-influenced cattle and the growing trend of breeders promoting Brahman beef.

Continue Reading

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Upcoming Board of Directors Meeting in Biloxi, Mississippi

Dear Members,

The upcoming Board of Directors Meeting will be held in Biloxi, Mississippi at the Golden Nugget Biloxi Hotel & Casino.

Below you will find the hotel room block details as well as the schedule of events.

Hotel Information

Golden Nugget Biloxi Hotel & Casino

Address: 151 Beach Blvd, Biloxi, MS 39530

Phone: 1-800-777-7568

Room Rates:

• Thursday, September 25 – $119.99
• Friday, September 26 – $169.99

Group Code: S250425

Booking Link: Click here to reserve your room

Last Day to Book: Tuesday, September 2, 2025

Schedule of Events

Thursday, September 25, 2025

3:00 PM – Finance Committee Meeting

4:30 PM – Executive Committee Meeting

Friday, September 26, 2025

8:00 AM – ABBA Board of Directors and Committee Members Breakfast

9:00 AM – ABBA Board of Directors Meeting

All committee meetings—other than Executive and Finance—will be held virtually prior to the in-person meetings in Biloxi. Once we have the schedule for the virtual committee meetings, we will share it with the membership.

We look forward to seeing you in Biloxi!

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Promote Your Brahman Business, Sale, or Event with ABBA Classifieds!

For just $25, your approved listing will be featured on the ABBA website for three full months — with the option to renew when needed. It’s a simple, cost-effective way to reach fellow breeders, cattlemen, and industry professionals who are looking for exactly what you offer.

Whether you’re a seedstock breeder or a commercial cattleman, the ABBA Classifieds page is designed for you.

Listings can include:

• Purebred Brahman cattle
• Brahman beef for retail and wholesale
• Crossbred females or bulls targeting commercial programs
• Steers with Brahman influence
• Upcoming sales or special events

This means commercial cattlemen can showcase cattle with Brahman genetics that add value in the marketplace — offering practical, profitable options to buyers who are specifically searching for cattle with Brahman influence.

Getting Started is Easy:

1. Fill out the submission form on our website.

2. Once approved, your listing will be posted and visible to the ABBA community.

3. Renew your listing as needed to keep reaching buyers.

Promote your cattle, connect with the right audience, and grow your business with ABBA Classifieds!

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Join Us for the 2025 National Brahman Show!

Mark your calendars for November 4–6 as the National Brahman Show returns to the Brazos County Expo Center in Bryan, Texas. This premier event brings together top breeders, exhibitors, and industry leaders from across the country to showcase the finest American Brahman cattle. With classes for all ages, it’s a celebration of quality genetics, breed advancement, and community. Don’t miss this opportunity to be part of one of the most prestigious events in the Brahman world! For more information visit: https://americanbrahman.org/genetics/national-brahman-show/

International Members: We are excited to welcome international friends to this year’s National Show. Their participation highlights the global impact and influence of the Brahman breed, and we value the opportunity to share genetics, knowledge, and fellowship across borders. If you plan to attend and require an official invitation letter for travel purposes, please don’t hesitate to contact iridiana@brahman.org for assistance.

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2025 National Brahman Sale Nominations are OPEN

The 2025 National Brahman Sale is set for November 5, 2025, at the Brazos County Expo Center in Bryan, Texas, and nominations are officially open! This premier event brings together some of the breed’s most elite genetics and provides breeders the opportunity to showcase and market their very best cattle on a national stage.

Don’t wait until the last minute! Nominations close on August 31, 2025, and spots will fill quickly. Make sure your program is represented among the industry’s top cattlemen and women—submit your nominations today and secure your place in this prestigious sale.

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ABBA Welcomes Dr. Mark Allan to Lead Breed Improvement Initiatives

Dr. Allan, currently serves as a consultant for the livestock industry, emphasizing producer profitability through genetic improvement. Previously serving as the Director of Genetic Technology at TransOva Genetics, he oversaw R&D for genetics, genetic marketing initiatives and new product development.

Early on in his career, Dr. Allan established himself as an expert in livestock production, working directly with purebred and commercial cow-calf operations. Eventually, he returned to graduate school at the University of Nebraska studying the genetic basis of energy metabolism and selection response of correlated traits in livestock.

Following his graduate work, Allan, Ph.D., served as a Research Geneticist with the USDA’s Agricultural Research Service at the U.S. Meat Animal Research Center in Clay Center, Nebraska. There, he was part of the pioneering team that developed and brought to the market the first bovine 50K genomic chip.

From 2008 to 2011, Allan, Ph.D., worked as Associate International Director of Global Technical Services for Pfizer Animal Health-Animal Genetics. During that time, he helped lead the developments and launch of the Angus HD50K and Dairy Clarified genomic tools, both of which remain widely used across the industry today.

Throughout his career, Allan, Ph.D. has been recognized for his many achievements in the industry, including being named as one of the Cattle Business Weekly “Top Ten Industry leaders Under 40”. Along with special awards for outstanding teaching and support of the Pfizer Animal Health work force.

“Adding Dr. Allan to our team marks a significant step in ABBA’s commitment to science-based innovation and breed improvement,” said Paul Maulsby, Executive Vice President of the ABBA.“His insight and leadership in genetic technologies will be instrumental as we work to elevate the performance and predictability of Brahman cattle on a global scale.”

Residing in Iowa, Mark., and his wife Alise are proud parents to Kiley and Brady who are both active in beef and swine projects.

With decades of experience spanning research, genetic tool development and practical application, Allan, Ph.D., brings a unique combination of scientific expertise and real world insight to ABBA’s breed improvement efforts.

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Introducing the 2026 ABBA Sire Directory

The highly anticipated ABBA Sire Directory is back! This powerful marketing tool promotes top Brahman sires to a global audience of breeders, buyers, and industry leaders.

With options ranging from full-page features to breeder listings, the directory will be available in print and digital formats — including English, Spanish, and Thai — ensuring broad, international reach. Copies will be distributed at major events, in new member packets, online, and via ABBA e-blasts.

Each ad purchase includes 5 printed copies and year-round digital access on the ABBA website.

Space is limited — secure your spot today!

Submission deadline: September 26, 2025

Sire Directory Listing Prices

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ABBA Staff Participate in 2025 Beef Cattle Short Course at Texas A&M University

American Brahman Breeders Association Executive Vice President Paul Maulsby, along with key staff members, recently attended the 2025 Beef Cattle Short Course at Texas A&M University in College Station. Recognized as one of the largest and most comprehensive educational programs in the beef industry, the event attracted thousands of producers, researchers, and stakeholders from across the country.

For ABBA leadership and staff, the course provided an important opportunity to connect with both long-time cattlemen and new stakeholders, while also staying up to date on the latest research and innovations in the beef industry.

Of particular significance were the many positive research projects focused on Brahman cattle, underscoring the breed’s critical role in adaptability, efficiency, and crossbreeding systems. One notable project highlighted during the week came out of Florida, where researchers are studying tenderness in Brahman cattle. This work holds promise for strengthening consumer acceptance and adding measurable value to Brahman-influenced beef in both domestic and global markets.

ABBA was also pleased to welcome many visitors to its booth during the trade show portion of the event. Numerous producers, industry partners, and new stakeholders stopped by with questions and interest in Brahman genetics and the breed as a whole—reflecting the growing curiosity and recognition of Brahman’s role in the beef industry.

“Engaging in events like the Beef Cattle Short Course ensures ABBA remains at the forefront of industry progress, while reinforcing the importance of Brahman genetics in today’s beef industry,” said Maulsby.

Participation by ABBA staff highlights the association’s ongoing commitment to representing its members, fostering connections, and ensuring that Brahman breeders have access to the most current science and industry knowledge.

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Friendly Updates & Reminders From the Office

Membership:

We’d love for you to enjoy the convenience of managing your membership online! To get started, simply contact Madison Rose at madison@brahman.org. Once your password has been created, you’ll be able to log in anytime to access and manage your account with ease.

Registrations:

All natural service sires that produce a calf in 2025 must have DNA on file before their progeny can be registered. If you have sold the bull or if the bull is deceased, please contact Allison Hajny for guidance on the next steps to register his progeny.

F1 Registrations:

F1 applications must be submitted either by email or mail. If you do not yet have an F1 account set up, please reach out to Madison Rose for assistance.

Transfers:

All transfer paperwork must be submitted to the ABBA office. For the quickest turnaround, we recommend including a check for payment when you send in your transfers.

Transfer fees for members are as follows:

• $17.50 for transfers submitted within 30 days of the delivery date
• $20.00 for transfers submitted after 30 days from the date of delivery

DNA:

Start the DNA process early to avoid delays in registration. We recommend beginning the process at least two months before a scheduled show to ensure results are ready in time.

• Hair samples typically take 4–6 weeks to process.
• Tissue samples are faster, averaging 2–4 weeks.

Planning ahead will help eliminate last-minute issues and keep your cattle eligible for upcoming shows.

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Got an Upcoming Sale, Show, or Brahman Event?

We’re building the new ABBA Event Calendar and want to include your event!

Submit your show, sale, field day, or other Brahman-related gathering at https://americanbrahman.org/shows-and-events/submit-an-event/ to have it added.

Let’s keep the Brahman community connected and informed!

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Industry News

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Don’t Forget!

We always experience a high volume of calls and do our best to answer each one as quickly as possible. However, if we are unavailable, please email us! Sending your requests to the correct email ensure we can respond promptly and efficiently.

You can find the ABBA Rules and Show Rules for all ABBA sanctioned shows HERE.

The Digital Beef User Manual is a great tool to use when registering, transferring, paying, etc. on Digital Beef. You can find the manual HERE.

Click HERE to be directed to our Forms page, where you’ll find useful resources such as registration applications, transfer forms, correction request forms, and more.

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Keep in Touch!

Want to stay up to date with the latest from the American Brahman Breeders Association? CLICK HERE to subscribe to our eblasts and receive news, events, and updates straight to your inbox!