The F1 Advantage | August 2025 - American Brahman Breeders Association

The F1 Advantage | August 2025

August 28, 2025

ABBA Staff Participate in 2025 Beef Cattle Short Course at Texas A&M University

American Brahman Breeders Association Executive Vice President Paul Maulsby, along with key staff members, recently attended the 2025 Beef Cattle Short Course at Texas A&M University in College Station. Recognized as one of the largest and most comprehensive educational programs in the beef industry, the event attracted thousands of producers, researchers, and stakeholders from across the country.

For ABBA leadership and staff, the course provided an important opportunity to connect with both long-time cattlemen and new stakeholders, while also staying up to date on the latest research and innovations in the beef industry.

Of particular significance were the many positive research projects focused on Brahman cattle, underscoring the breed’s critical role in adaptability, efficiency, and crossbreeding systems. One notable project highlighted during the week came out of Florida, where researchers are studying tenderness in Brahman cattle. This work holds promise for strengthening consumer acceptance and adding measurable value to Brahman-influenced beef in both domestic and global markets.

ABBA was also pleased to welcome many visitors to its booth during the trade show portion of the event. Numerous producers, industry partners, and new stakeholders stopped by with questions and interest in Brahman genetics and the breed as a whole—reflecting the growing curiosity and recognition of Brahman’s role in the beef industry.

“Engaging in events like the Beef Cattle Short Course ensures ABBA remains at the forefront of industry progress, while reinforcing the importance of Brahman genetics in today’s beef industry,” said Maulsby.

Participation by ABBA staff highlights the association’s ongoing commitment to representing its members, fostering connections, and ensuring that Brahman breeders have access to the most current science and industry knowledge.

Promote Your Brahman Business, Sale, or Event with ABBA Classifieds!

For just $25, your approved listing will be featured on the ABBA website for three full months — with the option to renew when needed. It’s a simple, cost-effective way to reach fellow breeders, cattlemen, and industry professionals who are looking for exactly what you offer.

Whether you’re a seedstock breeder or a commercial cattleman, the ABBA Classifieds page is designed for you.

Listings can include:

• Purebred Brahman cattle

• Crossbred females or bulls targeting commercial programs

• Steers with Brahman influence

• Upcoming sales or special events

This means commercial cattlemen can showcase cattle with Brahman genetics that add value in the marketplace — offering practical, profitable options to buyers who are specifically searching for cattle with Brahman influence.

Getting Started is Easy:

1. Fill out the submission form on our website.

2. Once approved, your listing will be posted and visible to the ABBA community.

3. Renew your listing as needed to keep reaching buyers.

Promote your cattle, connect with the right audience, and grow your business with ABBA Classifieds!

Hemphill County Ranchers Extend Helping Hand to Flood-Stricken Texas Hill Country Ranchers

We recently received a press release highlighting how Hemphill County ranchers, including Ken Jordan of Jordan Cattle Auction, are stepping up to support fellow ranchers impacted by the recent floods in Texas. Their efforts reflect the generosity and resilience of our ranching community.

Read the Full Story Here

Registering Purebred, Commercial, or F1 Females with ABBA

For Purebred or Commercial Females:

To qualify a female, please send the following:

Clear pictures of each animal
Breed composition
Date of birth
Identification (ear tag, brand, or tattoo)

Once reviewed and approved by our Executive Vice President, we can move forward with the registration process.

For F1 Registrations:

Complete the F1 registration application and send it via mail or email to madison@brahman.org.
Be sure to include the calf’s full information and both parents’ registration numbers.
Indicate whether you’d like certificates only or certificates and ear tags.

Important Reminders:

F1s do not require names or DNA.
You must have an F1 Membership to register F1 progeny. The form is available under Member Resources on our website.
If you already have an ABBA account, let us know so we can link it to your F1 membership.
View the list of acceptable breeds for our Golden Certified F1 program on our website.

Industry News

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The New World screwworm threat could be the top livestock health topic of 2025. Although it is predominantly found in Central and South America, it has appeared sporadically in the United States since national eradication efforts were implemented in the 1960s. The last outbreak occurred in the Florida Keys in 2016. Read Here

Consumers Confirm Protein is In: Meat Continues to Have Its Moment on the Plate

Key findings from the July Meat Demand Monitor report show an increase in consumers’ willingness to pay for meat compared to June. Both retail and food service demand demonstrated strength, with food service experiencing a particularly notable improvement. Read Here

Some Less-Discussed Cattle Market Factors

Cattle and beef markets are very complex and impacted by many factors. At any point in time, some factors will be more important and receive lots of attention, while others are temporarily ignored. With cattle markets dominated by cattle inventory and cyclical dynamics, the following items are not being discussed much for now: Read Here

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