By Paul Maulsby

Executive Vice President, American Brahman Breeders Association

One of the questions I hear more often these days is: How do we capture more value in Brahman-fed cattle? It’s a fair and necessary question—one we should all ask ourselves from time to time. But I’d also challenge us to ask: How do we tell our Brahman story? Not just in the show ring or maternal circles—but in the beef business, on the rail, and at the table.

We’ve long proven the value of Brahman genetics in terms of maternal strength, hybrid vigor, and environmental adaptability. But when it comes to fed cattle, the conversation is still evolving. If we want to gain more market share for Brahman beef, we must be more intentional, more strategic, and more unified in how we share that story.

Registration is now open for the 2025 Beef Improvement Federations (BIF) Research Symposium and Convention that will be hosted June 10-13 in Amarillo, Texas. Participants can save $75 if they register by May 9. For more information and to register, visit BIFSymposium.com

For Purebred or Commercial Females:

To qualify a female, please send the following:

• Clear pictures of each animal
• Breed composition
• Date of birth
• Identification (ear tag, brand, or tattoo)

Once reviewed and approved by our Executive Vice President, we can move forward with the registration process.

For F1 Registrations:

• Complete the F1 registration application and send it via mail or email to madison@brahman.org.
• Be sure to include the calf’s full information and both parents’ registration numbers.
• Indicate whether you’d like certificates only or certificates and ear tags.

Important Reminders:

• F1s do not require names or DNA.
• You must have an F1 Membership to register F1 progeny. The form is available under Member Resources on our website.
• If you already have an ABBA account, let us know so we can link it to your F1 membership.
• View the list of acceptable breeds for our Golden Certified F1 program on our website.

April 5, 2025 | Groesbeck, Texas

Building momentum in our spring Brahman Bucks sales, the Heart of Texas Replacement Sale held April 5, 2025, in Groesbeck, Texas, featured a standout set of replacement females. Check out the results from this successful event below.

1st Place Brahman Bucks

Bearce Ranch

2nd Place Brahman Bucks

Bearce Ranch

3rd Place Brahman Bucks

Fisher Cattle

April 12, 2025 | Lucedale, Mississippi

As we continue with our Brahman Bucks sales this spring, the Southern Classic Registered Brahman & F1 Sale held April 12, 2025, in Lucedale, Mississippi, offered another great opportunity for breeders to invest in quality genetics. Below are the results from this successful event.

1st Place Brahman Bucks

Mike Mitchell

Carriere, Mississippi

2nd Place Brahman Bucks

 Scott Kirksey

 Arab, Alabama

3rd Place Brahman Bucks

Tater McCartney    

Olla, Alabama