Gain insight into carcass traits and end-product merit through this commercially focused program from the American Brahman Breeders Association.
About The Program
The E.A.R. Program is designed to provide ABBA and American Brahman breeders with valuable insights into how Brahman genetics perform within the beef industry.
This program involves a comprehensive feeding evaluation of both purebred and percentage Brahman genetics, with all participants traceable to established Brahman lines. The goal is to better understand the genetic potential and performance of Brahman cattle in various production environments.
Objectives
Capture Carcass Data
Provide a means for producers and users of Brahman genetics to collect carcass data in real-world settings, helping to assess the beef-producing ability of their cattle.
Rewarded Competition
Foster a competitive environment among ABBA members and Brahman genetic users, rewarding participants based on the data collected.
Promote the Brahman Breed
Generate real-world statistics that help promote Brahman cattle globally, challenging long-standing stereotypes about their beef production capabilities.
Increase Genetic Value
Enhance the value of Brahman genetics by offering an incentive for commercial users through a cooperative feeding and harvest program.